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Cover art for Fran Maxwell at Protiviti: traditional HR is obsolete—here's what must change for executives

Fran Maxwell at Protiviti: traditional HR is obsolete—here's what must change for executives

August 18, 2026 · 6 min

Maya Chen & Dr. Nathan Hayes

Fran Maxwell's 2026 Forbes Human Resources Council argument that CHROs must become strategic co-equals—not operational administrators—echoes McKinsey's 'Talent Wins' from years earlier, yet remains unimplemented. The core unresolved tension: AI-driven activity-based skills deconstruction is eliminating the junior HR roles that historically built senior HR leaders.

On August 13, 2026, the Forbes Human Resources Council published "It's The End Of HR As We Know It: What Needs To Change" by Fran Maxwell, Global Leader of People & Change at Protiviti and a Forbes Human Resources Council member.

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About this episode

A piece published in the Forbes Human Resources Council in August 2026 argues that HR has reached a "transform-or-decline crossroads" — that CHROs must become genuine strategic co-equals to the CEO, not operational administrators. The prescription isn't entirely new: McKinsey's Dominic Barton made structurally the same call years earlier in "Talent Wins." What's new is the mechanism: activity-based skills deconstruction, rebuilding roles around AI agents sharing actual workflows with humans. More granular than anything that came before. But the episode doesn't let that novelty off the hook. A ServiceNow survey of 500 CHROs finds most already believe the transformation has happened — which either means it has, or that the field is measuring its own ambition rather than its outcomes. Then there's the pipeline problem nobody is modeling: the entry-level HR work being automated is exactly the work that historically built senior HR leaders. Automate it away, and the people who would have been HR directors in 2030 never develop the operational knowledge that gives their judgment weight. Add CIPD research describing legacy organizational structures as "concrete," and the prescription starts to look like it assumes HR can redesign a structure built to hold still, with a bench that's shrinking because of the very tool it's supposed to deploy. The sourcing is honest about what it doesn't know. This one sits with the genuinely unresolved.

Frequently asked

What is Fran Maxwell's argument about HR transformation at Protiviti?

Fran Maxwell, writing in the Forbes Human Resources Council on August 13, 2026, argues HR has reached a 'transform-or-decline crossroads' and that CHROs must become genuine strategic co-equals to CEOs—not operational administrators—using activity-based skills deconstruction to rebuild roles around AI agents.

Why has CHRO elevation to strategic partner not happened despite years of calls for it?

McKinsey's 'Talent Wins,' co-authored by Dominic Barton, made the same case years before Maxwell's 2026 piece—that the CHRO should rank as one of the CEO's two most important advisors alongside the CFO. A decade of that argument has not produced the outcome, and no sourced execution data shows Maxwell's updated model working either.

Is AI automating HR jobs inside HR departments themselves?

Yes. Research on AI-augmented HR finds the technology is already affecting entry-level job design, career paths, and staffing levels inside HR departments in 2026—not in hypothetical future firms. HR is automating its own junior roles, the same roles that historically built the experience base of today's senior HR leaders.

What is activity-based skills deconstruction in HR?

Activity-based skills deconstruction is Fran Maxwell's proposed HR redesign method: breaking jobs into their component skills and rebuilding roles around AI agents rather than traditional job descriptions. Critics note the approach eliminates entry-level operational work—onboarding, compliance screening, resume triage—without a named mechanism for developing the strategic judgment meant to replace it.

What is the pipeline problem created by AI replacing junior HR roles?

AI agents taking over entry-level HR tasks in 2026 remove the operational work—onboarding intake, compliance screening, triage—that historically gave HR professionals the experience base to become senior leaders. An HR coordinator 18 months into her career cannot develop strategic judgment if the five years of operational work that would have built it no longer exist.

Grounded in 4 sources
AI-Augmented Human Resource Management? · arxiv.org
18 Future-Ready Skills HR Leaders Should Develop Now · forbes.com
Forbes HR Council: “It’s The End Of HR As We Know It” by Fran Maxwell of Protiviti · forbes.com
Forbes · forbes.com
Read transcript

Dr. Nathan Hayes: Maya, before we get into today — I want to name something structural, not just strategic, because I think that reframe changes the whole conversation.

Maya Chen: I'm with you — what's the distinction you're drawing?

Dr. Nathan Hayes: Fran Maxwell, at Protiviti, published in the Forbes Human Resources Council on August 13th, 2026. Her argument is that HR has hit a 'transform-or-decline crossroads' — the frameworks from the early 2000s are obsolete. Now, she's prescribing transformation. But the mechanism underneath that prescription is what interests me.

Maya Chen: The mechanism being — what, exactly?

Dr. Nathan Hayes: The CHRO is supposed to become a strategic co-equal. Not an operational administrator. A genuine business-enablement partner. But ServiceNow surveyed 500 CHROs across 20 industries, and the vast majority already say that's what they are. So either the survey is capturing self-report bias, or Maxwell's crossroads isn't where she thinks it is.

Maya Chen: That's — sort of like asking every maintenance worker if they understand architecture and they all say yes, and then being surprised the building keeps needing repairs.

Dr. Nathan Hayes: That's the hook that doesn't resolve cleanly. If everyone already believes the transformation has happened — why is Maxwell writing this piece at all?

Maya Chen: And that's — mm, that's what I keep snagging on. Because this isn't actually new, is it? McKinsey made the same call. Dominic Barton co-authored 'Talent Wins' and said the CHRO should be one of the CEO's two most important advisors — right alongside the CFO. That was years before Maxwell's piece.

Dr. Nathan Hayes: Correct. And that's the pattern I want to isolate. 'Talent Wins' wasn't a fringe argument — it was McKinsey. So when Maxwell publishes in the Forbes Human Resources Council in August 2026 making what is structurally the same claim, the question isn't whether the claim is right. It's — why hasn't a decade of that claim produced the outcome?

Maya Chen: Right — but the part that doesn't fit is Maxwell's specific method. She's not just saying 'be more strategic.' She's proposing activity-based skills deconstruction — actually breaking jobs into component skills and rebuilding roles around AI agents. That's, I mean, is that the new ingredient? Or is it repackaging dressed up in AI language?

Dr. Nathan Hayes: That's the right question to press on. The conceptual framework is genuinely more granular than Barton's argument. But — and I want to be precise here — the sourcing doesn't show execution outcomes. We have the model. We don't have the effect size. Frazer Jones is flagging the same reshaping in Europe and the Middle East, which tells us the critique is geographically widespread. It doesn't tell us the intervention works.

Maya Chen: So we have a decade-old aspiration with a new mechanism attached, and no implementation data on the mechanism.

Dr. Nathan Hayes: That's the honest summary. And here's what makes it worse — the deconstruction model, if it does get implemented, accelerates displacement of the entry-level HR work that historically built the people who become CHROs. That pipeline question is what I actually want to get into next.

Maya Chen: That pipeline thing — okay, that's actually the part that's been nagging at me. Because imagine a specific person: an HR coordinator at a mid-sized logistics firm, late 2026. Her whole job — onboarding intake, compliance screening, resume triage — it's all been handed to AI agents under this activity-based skills deconstruction redesign. And she's told, now focus on strategic judgment. But she's 18 months in. She doesn't have strategic judgment yet. That's what the next five years of doing the operational work were supposed to build.

Dr. Nathan Hayes: That's the mechanism exactly. The arxiv research on AI-augmented HR finds it's already affecting entry-level job design, career paths, staffing levels — inside HR departments themselves. Not in hypothetical future firms. Now.

Maya Chen: Wait — inside HR? As in, HR is automating its own junior roles?

Dr. Nathan Hayes: That's the inversion. And the Finatal North America panel adds something uncomfortable — candidates who adapted to AI-driven environments in the last 12 to 18 months are already outperforming traditional deep-experience profiles. So HR is reacting to what AI is doing to talent definition rather than, I mean, the claim is HR leads this. The evidence says HR is downstream of it.

Maya Chen: Which is — mm, sort of a fifteen-year lag that nobody's modeling. The people who would have been HR analysts in 2030 never develop the operational knowledge that current senior leaders built over years of doing exactly the work that's now automated.

Dr. Nathan Hayes: And even if you solved the pipeline — even hypothetically — the CIPD research surfaces something else. Decision-making stuck at the top, matrix structures, legacy processes described literally as concrete. HR sits inside those structures. It cannot unilaterally redesign them. The sourcing is thin on whether any organization has actually executed Maxwell's model and measured an outcome.

Maya Chen: So the prescription assumes HR leads transformation from inside a structure built to resist it, with a bench that's shrinking because of the same tool it's supposed to deploy. That's — yeah, that's the flaw that isn't getting named.

Dr. Nathan Hayes: And Maxwell doesn't address any of that. The integrated human-digital workforce she's describing — humans and AI agents sharing actual workflows — there's no incentive architecture named. No risk culture mechanism. She's describing the destination without the road.

Maya Chen: Which is — I mean, that's what I can't quite put down. Who executes the transformation if the bench is gone and the organization is still built to hold still?

Dr. Nathan Hayes: That's the question Maxwell leaves open. And honestly, the sourcing doesn't close it either. I don't think that's a flaw in her argument so much as — it might just be where the field actually is right now. Genuinely unresolved.

Maya Chen: Yeah. And underneath all of it there's this quieter thing — what it feels like to be an HR professional in 2026 being told the work that made you credible is exactly what's being automated away. That's not a governance problem. It's a different kind of weight.

Dr. Nathan Hayes: Fair. And I don't have a mechanism for that one.

Fran Maxwell at Protiviti: traditional HR is obsolete—here's what must change for executives · Onpode