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Watch a citizen archivist rescue endangered media from landfills — live on social media right now

October 4, 2026 · 9 min

Hugo Vance & Lila Soto

Mark O'Brien of Uncommon Ephemera is — by his own account — the sole person in America preserving educational filmstrips, with roughly 3,000 unprocessed and 1,300 digitized so far. He funds the work through public donations and DoorDash deliveries after raising only $6,000 of a $30,000 goal. The film stock is chemically deteriorating now.

Uncommon Ephemera is a citizen-archivist initiative run by Mark O'Brien focused on rescuing endangered 20th-century American educational and industrial filmstrips from disposal. As of late September 2026, the project reports more than 1,300 filmstrips digitized and freely available on the Internet Archive, with approximately 3,000 additional items awaiting processing.

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About this episode

Somewhere in America right now, a box of unlabeled educational filmstrips is quietly destroying itself. The Eastmancolor stock inside is producing acetic acid — vinegar syndrome — on its own schedule, indifferent to funding cycles or live-chat encouragement. Mark O'Brien, who runs an operation called Uncommon Ephemera, is trying to get to it. He streams the work on Twitch, posts to the Internet Archive, runs a Patreon. He's digitized 1,300 filmstrips. Three thousand more are waiting. This episode is not really about one dedicated archivist, though it is about that too. It's about the structural decision — made long ago, quietly, by policy rather than negligence — to classify educational filmstrips as ephemera. Consumables. Not worth keeping. NARA was doing exactly what it was designed to do when it didn't catch them. The result is a preservation gap that citizen archivists and shadow institutions like Lost Media Wiki (17,000 members) and the Internet Archive have had to fill from scratch. The harder question the episode sits with: does making the labor visible on Twitch actually build something durable, or does it just recruit more spectators? Caring is real. But caring is not a preservation environment. And every digitized file living on a single platform is its own kind of fragility. There's no clean answer here, and the episode doesn't pretend to offer one. That honesty is part of why it's worth your time.

Frequently asked

Who is Mark O'Brien and what is Uncommon Ephemera?

Mark O'Brien runs Uncommon Ephemera, a solo citizen archiving project that he describes as the only operation in America focused on preserving educational filmstrips. He livestreams the digitization work on Twitch, posts to YouTube and Patreon, and uploads completed scans to the Internet Archive.

How many educational filmstrips are at risk of being lost?

Roughly 3,000 filmstrips remain unprocessed in Mark O'Brien's Uncommon Ephemera backlog. He has digitized approximately 1,300 so far. The unprocessed reels are actively deteriorating — Eastmancolor film stock produces acetic acid as it breaks down, a process that does not pause while funding or labor are unavailable.

Why can't Mark O'Brien get grants or institutional funding for filmstrip preservation?

Mark O'Brien is ineligible for institutional grants or foundation funding, leaving direct public donations as his only lifeline. In one prior campaign he raised $6,000 of a $30,000 goal — 20 percent. To cover the gap, he drives for DoorDash while Eastmancolor film stock deteriorates in storage.

What is vinegar syndrome and why does it threaten old filmstrips?

Vinegar syndrome is the chemical breakdown of Eastmancolor film stock, which releases acetic acid as it degrades — producing a vinegar smell and eventually destroying the image. The process is irreversible and continuous. As Hugo Vance and Lila Soto note in their discussion of Uncommon Ephemera, 'vinegar syndrome doesn't pause for a live chat.'

Why were educational filmstrips never preserved by institutions like NARA?

Educational filmstrips were classified as ephemera from the outset — produced for temporary classroom use and never intended for permanent collection. The National Archives (NARA) was not designed to capture them. This was policy, not oversight: the entire category was deliberately excluded from the institutional preservation mandate.

Grounded in 12 sources
community archives and the importance of representation ↗ · researchgate.net
(PDF) Collective Re-Excavation and Lost Media from the ... ↗ · researchgate.net
Feature Articles | National Archives ↗ · archives.gov
Help the National Archives Recover Missing Records and Artifacts | National Archives ↗ · archives.gov
archives & digital media lab - english program: resilient communities, resilient archives ↗ · archiveslab.org
June, 2026 - Internet Archive Blogs ↗ · blog.archive.org
community webs | Internet Archive Blogs ↗ · blog.archive.org
Archive-It | Internet Archive Blogs ↗ · blog.archive.org
US seeking 'citizen archivists' to help transcribe American ... ↗ · clickorlando.com
National Archives and Records Administration - Wikipedia ↗ · en.wikipedia.org
How Digital Archives Shape Collective Memory: Records Community Awareness in the Digital Age — Networth Hub ↗ · files.crisesnotes.com
Fashion archive abilities. The impact of digital technologies on ... ↗ · frontierspartnerships.org
Read transcript

Hugo Vance: Long week — I've been in the archives, which is either the best or worst place to be when you're about to talk about archival collapse.

Lila Soto: Oh that is — mm, that's either very on-brand or deeply ironic, I can't decide which. But actually, that's kind of the perfect entry point, because the story I want to tell you today is about what happens when the archives just... don't show up.

Hugo Vance: Meaning institutions specifically.

Lila Soto: Meaning Mark O'Brien is — as far as he can tell, and I want to flag that this is a claim worth scrutinizing — the sole individual in America focused on preserving educational filmstrips. He runs something called Uncommon Ephemera. He live-streams on Twitch. And right now there are roughly three thousand filmstrips sitting unprocessed, waiting, while the film stock they're printed on is chemically falling apart.

Hugo Vance: Three thousand. And the deterioration doesn't pause for funding cycles.

Lila Soto: It does not. So the question we're actually trying to work out — I mean, it's not just 'is this sad,' it's — can one person with a Twitch stream and a DoorDash login actually hold this together? And should they have to?

Hugo Vance: Yes. That is the question.

Lila Soto: Let me put you in the room with him — the actual scene, because I think the image does more work than the argument right now.

Hugo Vance: But the scene is actually worse than it looks. Because what doesn't show in that image — the workspace, the reels — is the financial architecture underneath it. Or the absence of one. He raised six thousand dollars of a thirty thousand dollar goal. In a prior fundraising year. That's twenty percent.

Lila Soto: Wait. Six thousand. Of thirty.

Hugo Vance: Six thousand. And I want to be careful — those are figures from a prior campaign, the exact current numbers are, well, not fully confirmed. But the structural picture doesn't change. He's ineligible for grants, ineligible for foundation funding. Direct public donations are the only lifeline. So when the public gives twenty percent, that is not a shortfall. That is the whole model, failing.

Lila Soto: And in the gap — I mean, this is the part that genuinely unsettles me — he's driving for DoorDash. To supplement. While the Eastmancolor stock is deteriorating in the boxes.

Hugo Vance: You have a format that shaped American classrooms for four decades. And the rescue operation is being funded between delivery routes.

Lila Soto: And here's what's strange about it — Uncommon Ephemera is everywhere, kind of. Patreon, YouTube, Discord, the Internet Archive. The visibility is real. People are watching. They're just not... sustaining it.

Hugo Vance: Spectating and financing are not the same act. That distinction matters enormously.

Lila Soto: And meanwhile the backlog is around three thousand filmstrips. He's done thirteen hundred. So even if the funding actually worked — which it doesn't — he's years out. Racing chemistry.

Hugo Vance: That gap — spectating versus sustaining — it points to something structural. Not a failure of generosity. A failure of design. Think of it this way: imagine a library that only collects permanent books. Anything printed as a flyer, a training manual, a classroom reel — it gets tossed at the door. That is not negligence. That is policy. Educational filmstrips were classified as ephemera from the start. Produced for temporary use, never meant to be kept. NARA was never built to catch them.

Lila Soto: So the gap isn't an accident. It's a feature.

Hugo Vance: Intentional. We did not preserve penny dreadfuls. We did not preserve industrial training reels. Ephemera were consumables by definition. The institution was doing exactly what it was designed to do.

Lila Soto: Which means — yeah, okay, so the reason Mark O'Brien is operating entirely without grants, without foundation funding, I mean the reason the 'sole person in America' claim even makes sense — it's because the whole category was designed out of the preservation mandate. And when that happens, you get... Lost Media Wiki. Founded 2012, now over seventeen thousand members. The Internet Archive, founded 1996. A whole parallel infrastructure had to be invented because the official one had a structural hole in it.

Hugo Vance: Seventeen thousand people building a shadow archive. That is not supplementary. That is primary.

Lila Soto: And the 'sole person' claim — I want to sit with that for a second, because I'm not sure it means what it sounds like. O'Brien says he's the sole individual in America focused on filmstrip preservation. But does that mean literally alone, or just... the only one visible enough to be found?

Hugo Vance: Well — and I'd be cautious here — either reading is damning. If he's truly alone, the category has been abandoned. If there are others working quietly and nobody knows it, we've built a preservation system where invisibility equals institutional non-existence. Both are serious.

Lila Soto: Citizen archivism as the only functional answer to a structural hole. That's what Uncommon Ephemera actually is. And the part that gets more complicated — the Twitch piece, whether making the labor visible actually builds something durable or just recruits more spectators — I'm not sure we have a good answer for that yet.

Hugo Vance: Indeed. And all thirteen hundred digitized filmstrips living on the Internet Archive — which has its own pressures — that is a question worth sitting with.

Lila Soto: And those pressures on the Internet Archive — I mean, I want to be honest that we can't fully map them here, but the structural risk is real. Every single one of those thirteen hundred digitized filmstrips lives there. One platform. No redundancy.

Hugo Vance: Single point of failure. Yes. That is the technical term and it is exactly the right frame.

Lila Soto: But the Twitch piece — I keep wanting to defend it, actually. Like, imagine watching O'Brien on stream, no label on a reel, and he's listening to the soundtrack tone cues trying to figure out what he's even holding. That's not content. That's... someone teaching you what preservation triage actually looks like from the inside.

Hugo Vance: I don't dispute that it's pedagogical. The question is whether pedagogy converts to infrastructure.

Lila Soto: But doesn't the audience — the people watching on Twitch — doesn't that matter? Like, does caring count for nothing?

Hugo Vance: Caring matters. But caring is not a preservation environment. The Eastmancolor stock — and this is what I keep returning to — it's producing acetic acid right now, whether anyone is watching or not. Vinegar syndrome doesn't pause for a live chat.

Lila Soto: Yeah. And the Internet Archive — if its legal or financial situation deteriorates, whatever O'Brien digitized before DoorDash this afternoon could just... go inaccessible.

Hugo Vance: He solves one decay problem and inherits another. That is, well — that is the uncomfortable shape of this.

Lila Soto: The spectacle of preservation becoming a substitute for the actual architecture of it. And I don't know how you solve that from a Twitch stream.

Hugo Vance: You know, I came in here from the archives this week. And I think — yes — I think that's actually where this lands. Not in the argument. In the image. A box. Unlabeled. Somewhere in an attic. The Eastmancolor running its chemistry on its own schedule.

Lila Soto: That's what O'Brien says, actually — the film is deteriorating whether or not anyone gets to it. His words. 'Not a someday problem, despite everyone else treating it as exactly that.' And he's done thirteen hundred. Three thousand still waiting. The film doesn't know it's waiting.

Hugo Vance: No. It doesn't.

Lila Soto: I mean — I don't have a clean way to close this. I kind of don't want one. It's just... the box is real. The chemistry is real. And Mark's probably got a DoorDash shift in an hour.

Hugo Vance: Well. Thank you for bringing me into it. I'll be thinking about that attic for a while.